Reversed, created and maintained by
Jon-Kyle, serves as a source of: field reports on perception, play, and environment; equipment reviews which go beyond pure utility and explores stories behind the scenes; and links to the goods from elsewhere, including inspiration, beta, tunes, and more.
Reversed focuses on showcasing the subtle and nuanced aspects often overlooked. It is not about being the biggest or the fastest. There are no plans for an energy drink. Instead, the emphasis is on the experiential elements and the people and places that connect us.
More will be revealed over time.